

The Palo Alto, Calif.-based Flipboard, which has raised a pile of money from prominent funders at a big valuation, has been beefing up its advertising business, and a move into mobile was critical. ( Katie Boehret takes a look at the new Flipboard app along with some of those competitors in The Digital Solution this week.) The popular social reader is perhaps the most high-profile available on the iPad, in an ever-crowded field that includes such offerings as Yahoo’s recently launched Livestand another one code-named Propeller, still upcoming from Google AOL’s Editions as well as existing news readers like CNN-owned Zite and Pulse.

Fast Flip: Scan through pages as quickly as you can with just a flick of a thumb.Share Everywhere: Just one tap to share, like or comment to add to the conversation on the social network an item was posted to.Search Bar: Find social conversations, posts and feeds from any person or publication and on any topic from Tumblr, Facebook, Twitter, Flickr, RSS and Instagram.Content Guide: Browse recommended reading.Flipboard Accounts: Access to all the favorite content and social networks you saved on the iPad edition of Flipboard with a Flipboard Account.Social Networks: Enjoy everything in one place from Facebook, Twitter, LinkedIn, Tumblr, Instagram, Google Reader, Flickr and 500px.

